Grade Level: 10-12
The sports and entertainment marketing field are one of the largest and fastest-growing industries in the United States. This course will introduce students to marketing and advertising concepts used in these industries. The course topics will include the following: Promotions and Sales, Sponsorship and Endorsements, Branding and Licensing, Marketing Plan, and Sports, and Entertainment Communication. Topics will be taught through real-world case studies, individual and group projects, discussions of current events in the industry, videos, and field trips.