Grade Level: 10-12
The sports and entertainment marketing field is one of the largest and fastest growing industries in the United States. This course will introduce students to marketing and advertising concepts used in these industries. The course topics will include the following: Promotions and Sales, Sponsorship and Endorsements, Branding and Licensing, the Marketing Plan, Sports and Entertainment Communication. Topics will be taught through real-world case studies, individual and group projects, discussions of current events in the industry, videos, and field trips.